About me
I've extensive experience in SEO, some in online advertising and I'm a passionate rookie in product management.
In pure, cold numbers:
- Almost 8 years of all-round experience in SEO: technical, off-site, onsite, and content.
- More than 3 years of experience in Google Ads, Bing Ads, Meta Ads and LinkedIn Ads.
- More than 1 year of experience as Product Owner.
A very short résumé
- SEO Manager - Facile.it - 2021 > Present:I'm currently working as SEO Manager in Facile.it, the leading price comparison website in Italy.
- SEO Manager - MiaCar.it - 2021 > 2024:I've been SEO manager and strategist for the website MiaCar.it, a great player in both the car sale and the long term rental cars markets.
- Senior SEO Specialist - siteBysite - 2020 > 2021: I've joined siteBysite (now SAY agency) as Senior SEO Specialist, working on a portfolio of 26 websites.
- SEO and PPC Specialist - Clickable - 2017 > 2020: I've kickstarted my career in marketing in Clickable, which I joined as trainee first, and where I've gained my first significative experience in both SEO and PPC campagins management.
Speaking at conferences
I've had the luck and the pleasure of being speaker at the most interesting and famous Italian events in the digital marketing environment.
| Event | Year | Title of the deck | Quick overview |
|---|---|---|---|
| Advanced SEO Tools | 2023 | Entity Footprint: a metric and a method for Semantic SEO | The deck presents the "Entity Footprint", a metric and a method for evaluate the usage of entities in a corpus of text. It uses Python and the Google NLP API. It's a metric we created in Facile.it and we're very proud of it. |
| Search Marketing Connect | 2023 | Entity Footprint: a metric and a method for Semantic SEO | The deck presents the "Entity Footprint", a metric and a method for evaluate the usage of entities in a corpus of text. It uses Python and the Google NLP API. It's a metric we created in Facile.it and we're very proud of it. |
- Search Marketing Connect
- Advanced SEO Tools
- Start'23 by Learnn
- MB Summit
Teaching SEO
I've been teaching SEO in two different flavours in the Learnn platform (and I'm still featured in the homepage!! ✌️):
- Advanced SEO: a 6 hours course about all of the different ins-and-outs of SEO. Starting from the strategic approach, forward to the on-page and closing with backlinks.
- Local SEO: a 1-hour long course focused on the 101 of Local SEO.
My Assistants
I've had huge successes in SEO(???) thanks to my super assistants:
Finferlo, Castagna and Nespola. Pics are scheduled for a future commit.
