Hey everyone, here is Alessandro
Not Andrea, please. Alessandro.
Alessandro D'Andrea is an SEO Manager in Facile.it. Has 8 years of professional experience in technical SEO, content strategies, and off-site SEO.
He's also a passionate learner of programming, languages, and good ol'strategic marketing.
In his spare time, he loves to go hiking, read a book, watch some anime, or try the next techie thing.
A very short resume
- SEO Manager - Facile.it - 2021 > Present:I'm currently working as SEO Manager in Facile.it, the leading price comparison website in Italy.
- SEO Manager - MiaCar.it - 2021 > 2024:I've been SEO manager and strategist for the website MiaCar.it, a great player in both the car sale and the long term rental cars markets.
- Senior SEO Specialist - siteBysite - 2020 > 2021: I've joined siteBysite (now SAY agency) as Senior SEO Specialist, working on a portfolio of 26 websites.
- SEO and PPC Specialist - Clickable - 2017 > 2020: I've kickstarted my career in marketing in Clickable, which I joined as trainee first, and where I've gained my first significative experience in both SEO and PPC campagins management.
Speaking at conferences
I've had the luck and the pleasure of being speaker at the most interesting and famous Italian events in the digital marketing environment.
| Event | Year | Title of the deck | Quick overview |
|---|---|---|---|
| Advanced SEO Tools | 2023 | Entity Footprint: a metric and a method for Semantic SEO | The deck presents the "Entity Footprint", a metric and a method for evaluate the usage of entities in a corpus of text. It uses Python and the Google NLP API. It's a metric we created in Facile.it and we're very proud of it. |
| Search Marketing Connect | 2023 | Entity Footprint: a metric and a method for Semantic SEO | The deck presents the "Entity Footprint", a metric and a method for evaluate the usage of entities in a corpus of text. It uses Python and the Google NLP API. It's a metric we created in Facile.it and we're very proud of it. |
- Search Marketing Connect
- Advanced SEO Tools
- Start'23 by Learnn
- MB Summit
Teaching SEO
I've been teaching SEO in two different flavours in the Learnn platform (and I'm still featured in the homepage!! ✌️):
- Advanced SEO: a 6 hours course about all of the different ins-and-outs of SEO. Starting from the strategic approach, forward to the on-page and closing with backlinks.
- Local SEO: a 1-hour long course focused on the 101 of Local SEO.
Why this thing now?
This is just a very raw website created directly using GitHub pages.
I don't need a super fancy dynamic website since I already have a Substack in Italian, one in English, and my super LinkedIn account.
So this is just a project I've set up on a Saturday afternoon instead of watching anime. Yes, I enjoy having boring Saturday afternoons...
Furthermore, I wanted to test something like GitHub Pages or Cloudflare Pages for years.
And well, in fact this is exactly intended primary as a testing website for Cloudflare pages. So please expect to find A LOT of broken things around.
Eventually, I opted for a pure coding experience with some help from VSCode and Cursor.
My desire to be more confident and refresh my HTML and CSS was stronger.