Hey everyone, here is Alessandro
Not Andrea, please. Alessandro.
Alessandro D'Andrea works as SEO Manager in Facile.it. He has over 8 years of professional experience in technical SEO, content strategies, and off-site SEO. Furthermore, he has over 3 years of experience in digital advertising (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads) and over 2 years of experience as Product Owner.
He's also a passionate learner of programming, languages, and good ol'strategic marketing.
In his spare time, he loves to go hiking, read a book, watch some anime, or try the next techie thing.
A very short resume
- SEO Manager - Facile.it - 2021 > Present:I'm currently working as SEO Manager in Facile.it, the leading price comparison website in Italy.
- SEO Manager - MiaCar.it - 2021 > 2024:I've been SEO manager and strategist for the website MiaCar.it, a great player in both the car sale and the long term rental cars markets.
- Senior SEO Specialist - siteBysite - 2020 > 2021: I've joined siteBysite (now SAY agency) as Senior SEO Specialist, working on a portfolio of 26 websites.
- SEO and PPC Specialist - Clickable - 2017 > 2020: I've kickstarted my career in marketing in Clickable, which I joined as trainee first, and where I've gained my first significative experience in both SEO and PPC campaigns management.
Areas of Expertise
Technical expertise
- Technical SEO: I have a strong background in technical SEO, including website architecture, crawlability, indexability, and site performance optimization.
- Content Strategy: I have experience in developing and implementing content strategies that align with business goals and target audience needs.
- Off-site SEO: I have a proven track record in building high-quality backlinks and managing online reputation to improve search engine rankings.
- Digital Advertising: I have over 3 years of experience in managing digital advertising campaigns across various platforms, including Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
- Product Ownership: I have over 2 years of experience as a Product Owner, working closely with cross-functional teams to define product vision, prioritize features, and ensure successful product delivery.
Market expertise
- Insurance;
- Financial markets;
- Loans;
- Mortgages;
- Bank accounts;
- Deposit accounts;
- Credit cards.
- Automotive
- Car sale;
- Long term rental cars.
Speaking at conferences
I've had the luck and the pleasure of being speaker at the most interesting and famous Italian events in the digital marketing environment.
| Event | Year | Title of the deck | Quick overview |
|---|---|---|---|
| Advanced SEO Tools | 2023 | Entity Footprint: a metric and a method for Semantic SEO | The deck presents the "Entity Footprint", a metric and a method for evaluate the usage of entities in a corpus of text. It uses Python and the Google NLP API. It's a metric we created in Facile.it, and we're very proud of it. |
| Search Marketing Connect | 2023 | Entity Footprint: a metric and a method for Semantic SEO | The deck presents the "Entity Footprint", a metric and a method for evaluate the usage of entities in a corpus of text. It uses Python and the Google NLP API. It's a metric we created in Facile.it, and we're very proud of it. |
| Start'23 by Learnn | 2023 | Entity Footprint: a metric and a method for Semantic SEO | The deck presents the "Entity Footprint", a metric and a method for evaluate the usage of entities in a corpus of text. It uses Python and the Google NLP API. It's a metric we created in Facile.it, and we're very proud of it. |
| MB Summit 2022 | 2022 | Entity Footprint: a metric and a method for Semantic SEO | The deck presents the "Entity Footprint", a metric and a method for evaluate the usage of entities in a corpus of text. It uses Python and the Google NLP API. It's a metric we created in Facile.it, and we're very proud of it. |
- Search Marketing Connect
- Advanced SEO Tools
- Start'23 by Learnn
- MB Summit
Video and interviews
Webinars
Teaching SEO
I've been teaching SEO in two different flavours in the Learnn platform (and I'm still featured in the homepage!! ✌️):
- Advanced SEO: a 6 hours course about all the different ins-and-outs of SEO. Starting from the strategic approach, forward to the on-page and closing with backlinks.
- Local SEO: a 1-hour-long course focused on the 101 of Local SEO.
Why this thing now?
This is just a very raw website created directly using GitHub pages.
I don't need a super fancy dynamic website since I already have a Substack in Italian, one in English, and my super LinkedIn account.
So this is just a project I've set up on a Saturday afternoon instead of watching anime. Yes, I enjoy having boring Saturday afternoons...
Furthermore, I wanted to test something like GitHub Pages or Cloudflare Pages for years.
And well, in fact this is exactly intended primary as a testing website for Cloudflare pages. So please expect to find A LOT of broken things around.
Eventually, I opted for a pure coding experience with some help from VSCode and Cursor.
My desire to be more confident and refresh my HTML and CSS was stronger.